Activity 2 Online Marketing Strategy

Your Online Marketing Strategy

1. What is an online marketing strategy?

2. What are the features of a successful marketing strategy?

3. What are the benefits of having an online marketing strategy? (Why should a website have an online marketing strategy?)

4. Write an online marketing objective. Here are 3 examples of online marketing objectives:
• Increase organic traffic to the from 1000 visitors a month to 3000 visitors per month by November 30, 2016
• Increase leads generated from the site from 50 per month to 100 per month by November 31, 2016
• Increase positive online reviews on Google+, Facebook and LinkedIn from 5 to 25 by November 30, 2016


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